The Digital Marketing
Programme Built for
What Comes Next
You have been working in marketing for a while. And there is this nagging sense that AI, programmatic, GenAI-powered campaigns — are rewriting the rules while you are still running the old playbook. This programme was made for that exact feeling.
25
Weeks online
9/10
Learners exceeded expectations
300K+
Global alumni network
#1
B-school in India
No application test. Support team available 7 days a week.
Professional Certificate Programme
ISB Online · Digital Marketing
or EMI from ₹5,553/month via Propelld (0% processing options available)
ISB Online Certificate
+ ISB Alumni status on completion
125+ Pre-recorded Video Modules
Learn at your own pace, anytime
300,000+ Global Professionals
Across 200 countries, Emeritus network
India's #1 B-School
FT Global MBA Ranking 2026 · #27 worldwide
Why ISB Online
Most courses teach you what digital marketing is.
This one teaches you to lead it.
There is a difference between knowing the vocabulary and being able to walk into a boardroom and own the strategy. The ISB Online Professional Certificate Programme in Digital Marketing was designed with that gap in mind.
The curriculum runs 25 weeks and covers everything from SEO fundamentals to AI-powered campaign automation — but it is the depth that sets it apart. You will run live simulations on Stukent, attend live masterclasses on ChatGPT, GenAI in SEO, Google Ads, and Meta, submit a capstone, and do all of this without pausing your career.
GenAI baked in, not bolted on
AI and Generative AI are embedded throughout the curriculum — not a single elective module but a thread running through SEO, SEM, content, and analytics.
Stukent Digital Marketing Simternship
Run actual campaigns in a simulated environment that mirrors real platforms. Make decisions. See consequences. Learn what no lecture can teach alone.
ISB Alumni Status — for life
Upon completion, you join a global network of ISB alumni that gives you access, credibility, and connections that outlast any certificate.
Built for working professionals
Self-paced video modules. Live sessions scheduled around your timezone. A 7-day support team. Designed so "no time" is not a reason to wait.
"I was a Zonal Manager managing digital initiatives for a mutual fund. The ISB programme did not just teach me new tools — it changed how I think about campaign data."
ISB Digital Marketing Alumnus
Zonal Manager, Investor Education — Aditya Birla Sun Life Mutual Fund
9/10
Learners say expectations were met or exceeded
70%
Minimum pass score — completion means genuine mastery
6+
Live masterclasses on ChatGPT, Google Ads, Meta, GenAI in SEO
7×
Days a week, dedicated programme support team available
What You Will Learn
25 weeks. Every dimension of modern digital marketing.
The curriculum is structured to build from strategic thinking to tactical execution — and everything runs through the lens of data, AI, and measurable ROI.
Core Curriculum Modules
Module 01
Introduction to Digital Marketing
Module 02
Customer Psychology & Behaviour
Module 03
SEO — On-page, Off-page & Technical
Module 04
Search Engine Marketing (SEM) & Google Ads
Module 05
Social Media Marketing — Meta, LinkedIn, Instagram
Module 06
Content Marketing & Strategy
Module 07
Email Marketing & CRM Automation
Module 08
Marketing Analytics & Performance Dashboards
Module 09
AI & GenAI in Digital Marketing
Module 10
Programmatic Advertising
Module 11
Customer Relationships & Retention
Module 12
Capstone — Live Campaign Project
Live Masterclass Topics
- ChatGPT for personalised marketing and content at scale
- GenAI in SEO & SEM — beyond keyword research
- Google Ads — campaign structure, Quality Score, bidding
- Meta Advertising — creative strategy and pixel data
- Influencer Marketing — vetting, negotiation, measurement
- AI for Social Campaigns and Market Research
Programme Details & Pricing
- Start date: September 30, 2026
- Duration: 25 weeks, fully online
- Programme fee: ₹1,99,900 + applicable GST
- EMI options: via Propelld — 12, 18, 24, 30, 36 or 48 months
- Certificate: ISB Online Professional Certificate in Digital Marketing
- Additional benefit: Lifetime ISB Online Alumni status
The Learning Experience
Three things that make this different
Most programmes give you a PDF syllabus and a Zoom link. This one gives you tools, simulations, and a community of practitioners who are doing what you want to do.
GenAI is not an elective here
While other programmes treat AI as a bonus module, here it runs through every core subject. You will use ChatGPT for content strategy, apply GenAI to SEO briefs, and learn how machine learning is changing programmatic buying — not in theory but through practical exercises.
Stukent Simternship — real stakes, safe environment
The Stukent Digital Marketing Simternship puts you in charge of a simulated marketing operation. You set budgets. You pick channels. You live with the results. It is the closest thing to running a campaign without the client on the line — and recruiters know exactly what it means on your CV.
Peers who make the programme worth it
Your cohort will include marketers from FMCG, BFSI, IT, healthcare, and e-commerce. Discussion boards are not busy-work — they are where your best learning happens. Cross-industry conversations force you to pressure-test your assumptions.
Faculty
Taught by people who research what they teach
ISB faculty are not just academics — they are researchers with real-world engagement across global institutions and industries.
Dr. Siddharth Shekhar Singh
Tenured Associate Professor of Marketing ISB Hyderabad & Mohali
A tenured faculty member at ISB, Dr. Singh brings research-led insight into digital consumer behaviour, marketing analytics, and AI-driven strategy. His work bridges academic rigour and the practical demands of modern marketing leadership.
Madhu Viswanathan
Associate Professor of Marketing Indian School of Business
Prior to ISB, Prof. Viswanathan served as an assistant professor at the University of Arizona. His focus spans digital marketing strategy, brand analytics, and the intersection of consumer psychology with data-driven decision-making.
Prof. Vasudeva
Visiting Faculty, ISB Head, LTRC & IREL — IIIT Hyderabad
Head of the Language Technologies Research Centre and Information Retrieval and Extraction Lab at IIIT Hyderabad, Prof. Vasudeva brings deep expertise in AI, NLP, and the emerging science of machine-generated content.
Who This Is For
Built for four very different kinds of professionals
The programme is not designed for one archetype. It works across experience levels and industries — because the gap between where you are and where digital marketing is headed looks different for everyone.
Senior marketing professionals (5+ years)
You have managed campaigns, teams, and budgets. But AI-powered tools, programmatic buying, and GenAI content workflows are moving faster than your current skill set. This programme puts you back at the leading edge.
Early-career marketers (0–3 years)
You are building the foundation. You want to build it right — with real tools, a real simulation, and credentials that come from India's top-ranked business school rather than a weekend bootcamp.
Business owners & entrepreneurs
You are spending money on agencies and not quite knowing what good looks like. This programme gives you enough fluency to evaluate performance, brief strategically, and identify when your digital spend is working.
MBA & postgraduate students
The classroom gives you frameworks. The market wants demonstrated skills and tools proficiency. The ISB Digital Marketing programme bridges that gap — with hands-on Stukent experience and ISB Alumni status.
What Learners Say
Heard from people who were exactly where you are
"The ISB programme was the most comprehensive course I have encountered. The real-world case studies and Stukent simulations did not feel like homework — they felt like actual work. I walked out with a portfolio I was proud to share."
Executive Assistant to the Chairman
The Phoenix Mills Ltd
"The instructors took time to explain every concept and its real-world application. And they were always discussing the newest tools. That is rare — most courses are already six months behind by the time they go live."
Digital Marketing Manager
FMCG / E-commerce Sector
"I am a technical IT professional. I came into this sceptical that marketing thinking would stick. It did. The programme's data-driven approach clicked with how I already think — and opened up a whole career lane I had not considered."
Senior IT Professional
Technology Sector, ISB Alumnus
Career Outcomes
Where alumni go after this programme
The ISB Digital Marketing certificate is recognised across industries. Here is what completion has unlocked for the professionals who came before you.
Industries where alumni work
300K+
Professionals in the Emeritus-ISB global network across 200 countries
9/10
Learners say their learning outcomes were met or exceeded
#1
ISB ranked India's top business school — the credential carries real weight
50%+
Of total marketing budgets now going to digital, per Gartner 2024 CMO Survey
Frequently Asked Questions
The questions people ask before they enrol
The programme fee is ₹1,99,900 + applicable GST. EMI options are available through Propelld for 12, 18, 24, 30, 36, or 48 months. EMI amounts are indicative and vary by tenure — contact your counsellor for exact figures.
The digital marketing landscape
is not going to wait for you.
Every week, AI rewrites another rule. Every quarter, a new channel reshapes how buyers find what they want. The professionals who thrive are not waiting for the dust to settle — they are building the skills to move with it. This is your programme.
₹1,99,900 + GST · 25 weeks · ISB Online Certificate + Alumni Status · EMI available