Propel Your Career in the Dynamic Media Landscape
In today's media industry, working professionals need a way to enhance their careers without sacrificing momentum. Backed by the Times Group, this programme provides a flexible online format designed for individuals in broadcasting, digital media, and entertainment — allowing you to acquire leadership skills and industry knowledge while managing your professional commitments.
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Bennett University Online MBA in Media Management
Bennett University Online MBA in Media Management
Bennett University Online is an institution carrying the formidable legacy of the Times Group, India's most influential media conglomerate. Established in 2016 with a clear vision to bridge the critical gap between academic theory and industry realities, the university is located in Dabra village, Greater Noida.
The university has rapidly distinguished itself as a forward-looking institution — committed to an industry-integrated curriculum, global exposure, modern pedagogy, and technology-driven learning environments.
The Online MBA programme in Media Management extends this vision, delivering high-quality management education in a flexible, digital-first format. Unlike many conventional online degrees, this programme is structured to address genuine business challenges within the media sector, moving beyond mere textbook knowledge to foster practical, impactful leadership.
Why Choose an Online MBA in Media Management?
Modern careers are dynamic — they demand constant adaptation and upskilling. Taking a career break to pursue a full-time MBA is not feasible for working professionals. Bennett University's Online MBA in Media Management combines fundamental business principles with technology and industry-relevant specialisations to meet this growing demand.
The programme empowers you to:
- Build managerial skills while maintaining your current employment
- Fulfil high demand for roles in OTT, digital marketing, and content platforms
- Benefit from an industry-aligned curriculum focused on digital and media businesses
- Accelerate your transition into leadership and strategic roles
- Gain the versatility to switch domains within the expansive media industry
- Remain highly relevant in a rapidly evolving job market
Building Foundational Strength and Specialised Expertise
The Bennett University Online MBA is a 2-year specialised MBA programme, thoroughly structured into 4 semesters, offering 102 credits and 32 courses, totalling 1,428 contact hours. The curriculum is designed to progressively build your understanding of business — from core fundamentals to advanced strategic decision-making.
2 Years
Duration
100% Online
Mode
102
Credits
4
Semesters
Up to 4 Years
Flexible Window
7–12 hrs/week
Learning Effort
Semester-Wise Curriculum
The curriculum offers a balanced blend of strategy, creativity, and technology, focusing on key domains such as media marketing and distribution, film and entertainment business, event marketing and branding, and media planning and buying.
Year 1 — Application-Based Classroom Learning
- Financial Accounting & Management
- Marketing Management
- Managerial Economics
- Organisational Behaviour
- Operations & Supply Chain Management
- Business Strategy
- Leadership & Decision Making
Year 2 — Experiential Learning and Specialisation
- Media Marketing and Distribution
- Media Planning & Buying
- Media Research
- Media Cost Management and Control
- Advertising Campaigns & Event Management
- Digital Media
- Print Media
- Broadcast Video (TV)
- Broadcast Audio (Radio)
- Media Operations
Media Management Specialisation: Master the Business of Content
Media studies, business management, marketing, and digital technologies are seamlessly integrated into the interdisciplinary Media Management specialisation. It is designed to teach learners the skills necessary to manage media companies, digital platforms, and content-driven businesses in a fast-paced, fiercely competitive setting.
Media Marketing and Distribution
Design targeted media marketing strategies and manage cross-platform content distribution and promotional strategies.
Films and the Entertainment Industry
Understand film production, distribution, and monetisation across domestic and international markets.
Marketing and Branding in the Event Industry
Build compelling brand experiences for events and entertainment sectors through integrated marketing approaches.
Media Planning & Buying
Develop data-driven media plans backed by research, analytics, and audience insights to maximise campaign ROI.
Media Research & Cost Management
Apply research methodologies and financial controls to evaluate media performance and manage budgets effectively.
Digital, Print, and Broadcast Media Operations
Gain operational expertise across the full spectrum of media channels — digital, print, TV, and radio.
The programme cultivates strong creative, analytical, and managerial capabilities, with focused training in digital marketing, branding, public relations, and strategy — preparing graduates to navigate the complexities of securing financial means and producing quality content within diverse media markets.
Eligibility Criteria
The programme is designed to be inclusive while maintaining academic standards.
Basic Requirements
- Bachelor's degree from a recognised university
- Minimum 50% aggregate marks
- Open to candidates from all academic backgrounds
Whether you come from engineering, commerce, arts, or science — you are eligible. This diversity enhances peer learning and mirrors real workplace environments.
Admission Process
Applying through EduCollege simplifies the journey — 5–7 days processing with multiple intakes per year.
Step-by-Step Process
Our counsellors ensure:
- Correct documentation
- Deadline tracking
- Course alignment with your career goals
This reduces friction and improves decision clarity.
Fee Structure & Investment Value
Additional Benefits
- Zero-cost EMI options available
- Scholarships offered to eligible candidates
From an ROI perspective, this programme is positioned as a mid-investment, high-utility degree. You are not just paying for a certificate — you are investing in career mobility within one of the fastest-growing industries in India.
Who Should Join the Online MBA in Media Management?
This programme is ideally suited for:
Working Professionals
Seeking to move seamlessly into leadership or managerial positions in the media sector.
Career Switchers
Looking to transition into fast-paced fields like content production, digital media, entertainment, or advertising.
Entrepreneurs
Looking to acquire structured business knowledge to scale their media ventures and navigate market complexities.
Mid-Level Professionals
Aiming for promotions, significant salary growth, and strategic responsibilities in media organisations.
Career Outcomes: Shape the Future of Media
The Online MBA in Media Management from Bennett University Online develops leaders who are workforce-ready by strengthening vital abilities like strategic thinking, cross-functional business understanding, leadership, and decision-making in the face of uncertainty.
The program enhances:
- Strategic thinking and leadership capabilities
- Decision-making under uncertainty
- Cross-functional business understanding
- Media planning, research, and analytics expertise
Graduates typically move into roles such as:
Key recruitment sectors include Broadcast Media, Internet Media, Music Industry, Gaming Platforms, and the Advertisement Sector.
Hiring Partners
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Offered by
Bennett University Online
Course: Bennett University Online MBA in Media Management
What's New?
Student Reviews
4.7
4.7 out of 5
1,533 reviews
Excellent campus life
Amazing campus with state-of-the-art facilities. Times Group backing means great media and corporate exposure.
Rohan Sharma
Bennett University
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An MBA in Media Management combines core business management principles with specialised media and communication studies. It focuses on equipping professionals to effectively manage media organisations, digital platforms, content production, marketing, branding, and audience engagement within today's rapidly evolving media industry.
